ISM STUDIO
Brand Strategy, Brand Identity, Packaging Design, Website Design
2026
SOCAR BRAND IDENTITY RENEWAL
Brand Strategy, Brand Identity, Visual Identity, Brand Guidelines, Motion Graphic, Brand Photography & Film, Packaging Design, Website Design
2025
COMING SOON
JEJU SOCAR TERMINAL DESIGN SYSTEM
Brand Identity, Pictogram Design, Signage Design
2025
A GLASS OF
Brand Strategy, Brand Identity, Interior Design, Packaging Design, Content Design, Photography
2023
CLASSIC MILK BAR
Brand Strategy, Brand Identity, Interior Design, Packaging Design, Content Design, Photography
2025
HOME OPEACE
Brand Identity, Packaging Design
2025
SOCAR CAR WARNING LIGHTS WEBSITE
Service Strategy, Service Identity, Character Design, Website Design
2024
GOOD LIFE CLUB
Brand Identity, Content Design
2025
SOCAR OFFICE SUPPLIES
Planning, Packaging Design, Photography
2023
SOCAR ELECLE BRAND IDENTITY RENEWAL
Brand Identity, Packaging Design, Brand Guidelines
2024
SOCAR IMC TITLE LETTERING & CONTENTS
Lettering Design, Content Design
2023
SOCAR ✕ KNOTTED MARKETING CAMPAIGN
Visual Strategy, Campaign Identity, Lettering Design, Packaging Design, Content Design
2022
COMING SOON
SOCAR FOR PLAY BRANDED CONTENTS
Visual Strategy, Content Design, Publishing
2023
EDITION S
Brand Identity
2023
HERE COFFEE
Brand Strategy, Brand Identity, Packaging Design, Photography
2022
SOCAR BE-BOLD T-SHIRTS
Lettering Design, Packaging Design, Photography
2023
NEW WAVE SEOUL
Brand Strategy, Brand Identity, Interior Design, Packaging Design, Content Design, Photography
2022
A TO B CAFE & BAR
Brand Strategy, Brand Identity, Interior Design, Packaging Design, Content Design, Photography
2020
A TO B POP-UP STORE
Pop-up Strategy, Pop-up Identity, Packaging Design, Content Design, Photography
2020
CHEOM BEONG
Brand Identity
2022
MAERYO
Brand Identity
2021
SELECT STORE
Brand Strategy, Brand Identity, Interior Design, Packaging Design, Content Design, Photography
2019
INER COFFEE
Brand Strategy, Brand Identity, Packaging Design, Photography
2018
GREYT COFFEE CALENDAR
Graphic Design
2019
360° CALENDAR
Graphic Design
2017
ISM STUDIO
Brand Strategy, Brand Identity, Packaging Design, Website Design
2026
A GLASS OF
Brand Strategy, Brand Identity, Interior Design, Packaging Design, Content Design, Photography
2023
GOOD LIFE CLUB
Brand Identity, Content Design
2025
SOCAR IMC TITLE LETTERING & CONTENTS
Lettering Design, Content Design
2023
EDITION S
Brand Identity
2023
NEW WAVE SEOUL
Brand Strategy, Brand Identity, Interior Design, Packaging Design, Content Design, Photography
2022
CHEOM BEONG
Brand Identity
2021
INER COFFEE
Brand Strategy, Brand Identity, Packaging Design, Photography
2018
SOCAR BRAND IDENTITY RENEWAL
Brand Strategy, Brand Identity, Visual Identity, Brand Guidelines, Motion Graphic, Brand Photography & Film, Packaging Design, Website Design
2025
CLASSIC MILK BAR
Brand Strategy, Brand Identity, Interior Design, Packaging Design, Content Design, Photography
2025
SOCAR OFFICE SUPPLIES
Planning, Packaging Design, Photography
2023
SOCAR ✕ KNOTTED MARKETING CAMPAIGN
Visual Strategy, Campaign Identity, Lettering Design, Packaging Design, Content Design
2022
HERE COFFEE
Brand Strategy, Brand Identity, Packaging Design, Photography
2022
A TO B CAFE & BAR
Brand Strategy, Brand Identity, Interior Design, Packaging Design, Content Design, Photography
2021
MAERYO
Brand Identity
2021
GREYT COFFEE CALENDAR
Graphic Design
2019
COMING SOON
JEJU SOCAR TERMINAL DESIGN SYSTEM
Brand Identity, Pictogram Design, Signage Design
2025
HOME OPEACE
Brand Identity, Packaging Design
2025
SOCAR CAR WARNING LIGHTS WEBSITE
Service Strategy, Service Identity, Character Design, Website Design
2024
SOCAR ELECLE BRAND IDENTITY RENEWAL
Brand Identity, Packaging Design, Brand Guidelines
2024
COMING SOON
SOCAR FOR PLAY BRANDED CONTENTS
Visual Strategy, Content Design, Publishing
2023
SOCAR BE-BOLD T-SHIRTS
Lettering Design, Packaging Design, Photography
2023
A TO B POP-UP STORE
Pop-up Strategy, Pop-up Identity, Packaging Design, Content Design, Photography
2020
SELECT STORE
Brand Strategy, Brand Identity, Interior Design, Packaging Design, Content Design, Photography
2019
360° CALENDAR
Graphic Design
2017
Jeonghan Lee is a Seoul-based brand designer working across brand identity, creative direction, and independent projects. He is the co-founder of A GLASS OF and Classic Milk Bar, and previously worked as a brand designer at SOCAR.
Jeonghan Lee is a Seoul-based brand designer working across brand identity, creative direction, and independent projects. He is the co-founder of A GLASS OF and Classic Milk Bar, and previously worked as a brand designer at SOCAR.